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Small Business Online Marketing and Advertising

Until recently, online advertising and advertising was a thing that the big companies did. Local small business didn?t see a need for internet advertising, but the times have changed. But now searches for local businesses or Local firms have replaced the white and the yellow pages. Quite simply put, if your local firm cannot be found online, you will not grow, and there is a good chance that you will not survive.

The intent of this article is to present some of the alternatives on hand to Local Corporation and small businesses for promotion or campaigning online on the internet. This article will address sections on; video infomercials, classified ad posting, setting up a Google Places account, producing a website and optimizing it for page one result on a SERP, and harnessing the power of the Social Networks.

List and Back page Postings

Free and paid classified ads posting can be very lucrative if done right or a total waste of time and money if not accomplished in a marketing friendly way. The two most popular free classified ad sites are Craig?s List and Back page. Both of these sites will allow text and graphic advertisings. Unluckily most people who own local small businesses do not comprehend the html web language essential to fabricate image ads, so the majority of the advertisings are monotonous black and white text ads. What is more important concerning these ads is that often the search engines unearth them and bring them to page one for precise product or service searches. Instead of carefully reading these text ads the potentially paying customer says to heck with it and goes to the next SERP result devoid of ever finding out what you were advertising; a tragedy! If the text does get their attention, there is often no link to a website or expedient and direct process of achieving more information. This means that these ads are not likely to convert into sales. Those possible prospects at once leave without even finding out what was there. There is no doubt that these free classified ad internet sites generate very good traffic. It is crucial that the small business or the local business owner learn how to write these ads so that they grab the reader?s attention, and which have a strong call to action to cause the reader to convert.

The Power of Video

Did you know that YouTube is a very dominant advertising venue? Video watching is a passion for many. Marketing by video can be a very fruitful means of driving traffic to your small business. Even if YouTube is the largest and most popular video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are powerful, as you can construct a video infomercial in minutes and straight away have it distributing your special message 24/7. The dominant video tools and posting options today equal or exceed the power of high impact television advertisings. It is even better if you can use a technique of faux List or Back page clickable ads to bring the reader off of your colorful Advertisement to a web page that plays your video totally independent of YouTube. Bringing readers to your site rather than YouTube or some other video site is preferable because the competing local businesses are now absent, and you have complete control of 100% of the content on the webpage. These handsome, eye catching, converting clickable ads can be obtained from professions for about $500, and they can be used over and over again on multiple sites. Don?t have a site to host the video, don?t worry these same professionals are able and happy to host the video and your other marketing material for about $25 per month.

If your Business is not on Page one of a SERP you loose

This is one of the most powerful tools available to local business proprietors, but not the only one by far. This process involves the selection and securing of a marketable URL or domain, developing a page or mini site and optimizing it to be found for specific search terms on the internet. If this is done properly, every time a person searches for your merchandise or service, your business appears on the first page of Google as an ?Organic Ad? and when people click on that search ad they land on your website. Please be reminded, that you can optimize your internet site for a few as one keyword string. Lots of local firms start the SERP optimization process, SEO, with one or two keywords and finance more keyword phrases as they can from the resulting increased cash flow.

Google Places is Powerful

Perhaps the first thing that a Local Business proprietor should do is to set up their Google places account. Google Places is the new name for Google Maps. Google has strict rules on how to set up your Google Places account and how to optimize it, so you are well advised to seek out a professional to help you with this significant task. In certain cases, these Google Places listings actually drive the Organic listings to page two. When your Google places comes up on page one it is a direct line to your local business, including your business name photos of your choice, your business phone number, the street address, website, email address, store or office hours, video infomercials, product descriptions, and much more.

Social Networking Yields Local Business Revenue

SEO today, Social Media tomorrow! Savvy businesses advertise their Face book and Twitter links to attract more loyal customers. Social media is the new WEB 2.0, and it is going to overtake all other advertising venues on the internet. Small business and local business owners who know how to set up and maintain a dynamic Face book profile can benefit from exponential growth. Social media marketing is extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!

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