Switched On: Between a Nook and a hard place

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the 1988 comedy Coming to America, a blatant McDonald's rip-off named McDowell's draws the legal ire of the empire built by Ray Kroc. In explaining his pathetic defense that includes noting that McDowell's uses golden arcs instead of golden arches, the eatery's manager notes that while both the Big Mac and his Big Mick both include the 1970s jingle-immortalized ingredients of two all-beef patties, special sauce, lettuce, cheese, pickles and onions, the McDowell's flagship burger bun has, in fact, no sesame seeds.

This state of differentiation isn't a far cry from what characterized some of the earliest 10-inch Honeycomb devices -- a few fractions of an inch of thickness, a higher-quality display, a full-sized USB port, an hour or two of running time and some bundled apps constituted how many of the tablets asserted their competitiveness. Of course, there was the ASUS Eee Pad Transformer with its keyboard add-on and its follow up, the Eee Pad Slider, which finally brought an integrated one. But whether it's been from a lack of of options for manufacturers or disadvantages of the overall Honeycomb approach, larger Android tablets have made limited inroads versus the similarly sized iPad and are now going after it more aggressively on price.

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Switched On: Between a Nook and a hard place originally appeared on Engadget on Sun, 20 Nov 2011 17:35:00 EDT. Please see our terms for use of feeds.

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